Marketing Place is intended for:

• Leasing Professionals
• Marketing Directors
• Property Managers
• Supervisors

Session Descriptions

Avenues: Marketing Place – 1
February 12, 2026
Marketing on the Street with Marsha Baker
In addition to digital marketing, today's climate needs outreach marketing as well. However, many Millennials and Gen Z-ers do not have much face-to-face marketing experience. This course outlines how to create a successful outreach marketing calendar as well as over seventy-five marketing ideas. It teaches the entire team how to create marketing relationships with companies in their marketing area as well as how to plan marketing events.

Avenues:  Marketing Place – 2
May 28, 2026
Grassroots Apartment Marketing Guide: Timeless Tools with Trendy Twists with Barbara Savona
Grassroots marketing doesn’t mean reinventing the wheel—it’s about making small, intentional moves that get big results. In this session, we’ll walk through how you can build buzz for your community without burning yourself out. From planning a one-day blitz to working outreach into your weekly routine, you’ll learn how to turn local businesses, residents, and even micro-influencers into your community’s biggest fans. Then, I’ll show you how to take those scrappy wins and stretch them into your “glossier” marketing—like social posts, ads, and resident campaigns—so your efforts multiply. This is marketing you can actually do, and it works.

Avenues: Marketing Place – 3
October 8, 2026
Marketing at the "Speed of Thumb" with Lisa Trosien
Today’s renter isn’t reading—they’re scrolling. If your marketing doesn’t grab attention fast, it gets skipped. This session dives into how to create ad content that stops the scroll and sparks action. We’ll break down what matters most in that first second—and how to turn curiosity into clicks, calls, and tours.