Program Objective: To enhance the skills of the apartment leasing professional, resulting in better-informed, highly professional individuals with increased lease activity and improved resident relations.
CALP Credential Qualifications:
- minimum 6 months of onsite property management experience in a leasing role (this can be obtained while taking the course; you will receive a provisional certificate until this requirement is met.)
- Complete all seven CALP courses
- Pass the examination within six months of declaring candidacy
Course Schedule and Fees:
- Morning Sessions: 8:30 a.m. - Registration; 9 a.m. to 12:00 p.m. - Program
- Afternoon Session: 12:30 p.m. - Registration;1 p.m. to 5:00 p.m. – Program
- Total Program Cost: $425
2024 Program Schedule
CALP I: Morning Session –February 6 or October 8
Bringing in New Residents: Be Prepared – This course focuses on the skills needed to deliver exceptional leasing support. From personal organization and time management to teamwork and technology, the Leasing Professional applies these talents to a successful outcome for the prospective residents.
CALP II: Afternoon Session –February 6 or October 8
Marketing and Maintaining your Community – These chapters underscore the importance of image, reputation and brand in well-maintained communities. A detailed list of what keeps an entire community in peak showable condition is taught, along with the importance of a robust and varied marketing approach for maximum exposure.
CALP III: Morning Session –February 13 or October 15
Why Your Competition Matters – A loyal and satisfied resident is at the basis of this course on competition. The Leasing Professional is a critical component in inspiring and maintaining loyalty but also understanding the role of competitors and their offerings. This knowledge must be complete, accurate and timely.
CALP IV: Afternoon Session –February 13 or October 15
Relevant Laws and How to Apply Them – This course teaches a full spectrum of fair housing and ADA compliance for both prospective and current residents. In addition, laws applying to prospect screening, application verification, the lease and lease addenda make up the curriculum for this key component to the Leasing professional’s role.
CALP V: Morning Session –February 20 or October 22
The Sales Process and Building Relationships – The CALP candidate learns the foundations of relationship selling and the importance of problem-solving for both the prospective and current resident. Learning to listen and respond specifically to the customer, handling objections and meaningful ways to close the sale are the essential duties learned. The course closes with a personal assessment of sales readiness.
CALP VI: Afternoon Session –February 20 or October 22
Effectively Meeting the Needs of Current Residents – once the prospective resident moves in, the relationship and responsibilities continue. The Leasing Professional learns the importance of handling maintenance and resident issues and continuing to be the positive brand for the community. Lease renewals and a focus on the all-important resident’s sense of community are pivotal skills for the successful Leasing Professional.
CALP VII: Morning Session from 8:30 a.m. to 11:30 a.m. – February 27 or October 29
Market Analysis for Leasing Professionals
